Saturday, February 23, 2013

The Naked Corporation - Don Tapscott and David Ticoll

The Naked Corporation has a very simple premise: transparency and social activism will change the way business is done. You don't need to buy the book; the authors set up a website summarizing their main ideas and findings.

Published almost 10 years ago, the book has become a compilation of case studies for MBA students in leftist business schools (sounds like an oxymoron; it's not) like the Haas School of Business in UC Berkeley.

According to the authors, the company with the best corporate and communications strategy to deal with the challenges of the 21st century is Novo Nordisk, a Danish healthcare company. Political scientists, development experts, and British publications who claim that the only thing that countries have to do to be developed is to follow the Nordic model are not alone: business consultants have joined them now, too...

No comments:

Post a Comment